Mission/Vision

Our Mission

Transform the United States Virgin Islands into a net zero waste, carbon-neutral territory in order to protect the environment and ensure the health, welfare and economic security of the islands and its people.

Our Vision

It is imperative we combat the destruction of Mother Earth with ethical business practices, responsible eco-conscious living, technological advancements, innovative systems, infrastructure and most of all: engagement, education and teamwork.

Sustainability is among the most important global issues of our time. The fragile eco-systems, reliance on outside sources for many goods & services, waste management issues and dependence on tourism make Caribbean islands especially vulnerable to environmental damage, economic devastation and the health/wellness issues that come with it. The United States Virgin Islands (USVI) faces major environmental challenges including growing waste output and over-capacity landfills, toxic storm water run-off, high energy costs, and lack of viable recycling options. Most of those responsible for the devastation aren’t even truly conscious of their impact. It is our belief that with awareness, education and teamwork, enemies of the environment can be transformed into warriors for the cause.

Sixty-seven percent of St. John, the smallest of the US Virgin Islands, is preserved as national parkland and it is a national treasure beloved by residents and visitors alike. But with more than a million visitors a year, hundreds of times greater than the number of residents, even St. John is in danger. As responsible citizens of the world, it is our responsibility to find solutions not just for ourselves but to better earth itself as pollution and climate change threaten the world as we know it.

Current Objectives

Our goal is to combat the assault on USVI’s natural resources through a multi-pronged approach, with the goal of establishing USVI as an eco-destination including vast improvements throughout the territory. St. John is the smallest and least developed island of the three and Island Green is based here. It is our aim to make it our primary focus initially: the “green jewel” in our crown. Ultimately it is our objective to institute meaningful change throughout the USVI, success that could be mirrored in other locales throughout the world.

Intrinsic to this mission is inspiring a culture of change within the islands, empowering and engaging the public and our visitors through education, reinforcement and recognition. Responsible living should become second nature. Island Green will implement the following initiatives:

Promote concept of Rethink before one purchases an item. Do I want it? Or do I need it?

Reduce consumption which will contribute to waste reduction.

Encourage Reuse and Recycling along with clean composting.

Practice: Rethink, Reduce, Reuse, Recycle.

St. John has considerable attributes that provide a solid foundation for becoming among the world’s greenest islands. Beginning with smoke free beaches, the island will progress towards an eco-destination by becoming free of plastic water bottles, plastic straws, single use plastic shopping bags, Styrofoam, and other products that harm the ecosystem. St. John shall become a plastic free island before achieving the ultimate goal of producing zero waste. This would not only be beneficial to our residents and the earth in general, but also to our economy. A Greenest Island designation can have valuable economic impact in terms of tourism. Conversely, if we continue on the current path, the consequences to the health and well-being of our citizens – including our economy – could be dire since tourism, our most important industry, will wane. Trash disposal has long been a major issue that threaten St. John’s fragile eco systems. We hope on day soon to become a plastic-free island, and are already making steps towards this goal, with the passing of our Plastic Bag Ban.

Our proposed initiatives focus on rethinking, reducing, reusing, recycling, along with upcycling. If we are able to reduce the amount of garbage transported to St. Thomas’ landfill, it will help in complying with the Environmental Protection Agency (EPA) closure mandate. It will also save significant dollars in barge transportation fees. We are excited about not only reducing our carbon footprint, but also setting an example and offering a blueprint for other islands and communities around the globe.

Strategy

Island Green sees the following as vital to the effort:

Partnership/coordination and cooperation between various government agencies/departments along with environmental/civic organizations and the private sector. The idea is to pool resources and work together.

Accelerate the adoption of aggressive solid waste reduction, reuse, composting, recycling, and related job creation activities.

Establish a Vocational Job Training Center that emphasizes Sustainable Materials Management (SMM)

Education including school curriculum to teach benefits of recycling, composting and environmentally responsible practices as well as the devastating environmental impact without such practices.

Build excitement and engagement of all residents including youth — instilling ownership and pride in the initiatives and progress.

Tactics

We see an opportunity for civic organizations, the government and private sector to team up on the sustainability effort and in the process, help save the environment and the livelihood of the islands. An important component of our strategic plan is to publicize our efforts/results through the media and social networks. We envision the following:

Initiation of the Green Living with Zero Waste educational program with a formal announcement by the Governor at a school assembly. Island Green will create a presentation that will be shown to each class.

Sustainability incorporated as part of the curriculum, K-12

A formal announcement by the Governor at a school assembly

Students become ambassadors of change and influence their parents as well

Hands-on opportunities for students to become part of the sustainability solution

Recognition programs for students, encouraging participation

Encourage formation of Island Green Living/recycling clubs and advisory committees at each school

Community Outreach

Provide opportunities for the community to be engaged in environmental issues on occasions such as “Green Thursdays,” a monthly event featuring movies on environmental topics and guest speakers to demonstrate composting, home gardening, green products and other green practices, as well as the economic benefits that recycling brings (jobs, new business opportunities, etc.)

Institution of Town Hall meetings and the formation of work place advisory committees to engage community support. Town Hall meetings will offer a forum for education and communication and include Island Green, government representatives and members of the private sector and general public. Highlight trash/garbage as resource/energy

Promote Green Villa & Green Building Programs

Recycling

Preserve St. John/ Preserve St. Thomas/ Preserve St. Croix

Expand Resource Depot concept to include a thrift shop component where clothing, toys, food, and other household items will be donated and re-sold to others, thereby encouraging reduction in consumption and reusing items otherwise destined for the landfill, generating funds to support Island Green’s conservation efforts in the process. This program will especially be beneficial for low income families

Secure renewable energy to manage the Preserve St. John can-crushing operation and the Resource Depot

Placement of large containers labeled for aluminum, plastic, paper/cardboard at strategic locations for collection such as grocery stores, banks, post office, etc., in addition to current locations (separation at source)

Volunteer Recycling ambassador program that will engage residents at drop off points

Mandatory recycling and fines for littering/not recycling

Deposit on bottles/cans to further encourage recycling

Ban on plastic bags; introduction of reusable grocery bags

Paper straws vs plastic straws

Cameras installed at drop off points with live broadcast/live web cam – solicit Innovative as a sponsor

All dump sites to be enclosed and sponsored by a local business. Efforts to enclose dump sites will provide advertisement opportunities for the sponsoring business or opportunities for students to take ownership of the site and create mural art. Proper disposal protocol to be displayed at each location

In collaboration with the University of the Virgin Islands and the Caribbean Green Technology Center, support research and development efforts to maximize upcycling of materials such as plastic, construction and demolition debris, styrofoam, packaging, etc. through TerraCycle or similar: terracycle.com

Any items that cannot be upcycled will be crushed/baled and shipped to mainland U.S. through cooperation of companies that transport empty containers back (Crowley, Tropical, Home Depot, etc.). Request the donation of space to transport recyclables to Miami.

Negotiate a marketing agreement with end-users of recycled aluminum, plastic and paper/cardboard to purchase at market pricing. Propose usage of “Recycled from Virgin Islands” logo as marketing.

Island Green Living Global Summit

Event will focus on examining the challenges, benefits and vital sustainability solutions in the Caribbean and beyond.

Lay the groundwork for a “green paper” with actionable items and a set timetable, feature case studies and best practices from experts and provide a forum for education and engagement.

Individuals, companies and organizations that are leaders in the area of sustainability, green initiatives and environmental education will be honored.

Representatives from the UNEP, EPA, UN, Caribbean government offices, universities, environmental/community organizations, media, and business leaders will be featured.

Additional endeavors:

Organic, pesticide mitigated environment, reduction of the carbon foot print.

Introduction/education of reef-safe sun protection.

Introduce natural gas powered shuttle bus services to transport visitors from key locations to Hawks Nest, Trunk Bay, Cinnamon Bay and Maho. This effort will reduce dependence on cars and encourage car-pooling.

Educate/promote green initiatives through public service announcements, visible posters in public places/port authority approval for signage for maximum exposure.

“Preserve our Paradise Day,” perhaps in conjunction with Earth Day; Keep Our Island Beautiful campaign.

Further promotion through flyers for employee cafeterias, buttons, bumper stickers for cars.

Seek engagement of hotels and restaurants, grocery stores, etc.

Cabinet level engagement/endorsement.

In association with the Tourism department, we could potentially work to establish an eco-tourism destination status, incorporating additional features and highlights.

Grocery stores and all others selling fruits and vegetables to have signage encouraging composting and ways to reduce food waste.

Bio diesel fuel from restaurant oil.

Encourage solar, wind, renewable energy to cut carbon emissions, VI Energy office involvement.

Install EV station in Cruz Bay and Coral Bay.

Encourage electric cars; ban sale of fossil fuel vehicles by 2025.

Investigate feasibility of fleet of clean-energy motorized bike rentals.

Mandates for new construction: larger cistern and 6 inch gutters for collection of water; include 50% green elements. Product identification by Department of Planning and Natural Resources.

Encourage environmentally safe sewer and storm water management.

Ban on sunscreens that contain oxybenzone, which disrupt coral reproduction.

Introduce home gardening and composting in limited confined space.

Ban on Styrofoam.

Educate and encourage compostable products rather than biodegradable products.

Stores to carry a section dedicated to Island Green Living resources such as non-toxic cleaning products, non VOC paints, biodegradable products, etc.

Promote volunteering for beach trash pickup/indigenous vegetation plantings on the coast to combat erosion.

Conclusion

It is vital that we have a comprehensive plan to fight the attacks on the environment in the USVI. Our residents, the eco-system and the health of our tourism industry, the lifeblood of the island, depend on it. This document sets forth an outline of our battle strategy but there is still much to be done. We hope for the support of the governor and cabinet, government agencies along with civic organizations to support the mission. We invite others to contribute and expand on this topic. We are looking to identify corporate sponsors and business partners that will benefit from being involved in this disruptive approach to protecting the environment. If we all work together as ONE, we can accomplish and preserve our islands from environmental and economic devastation.